Marketing Services

Marketing Campaign Goals
• Develop a marketing plan to enable our company to consistently execute
market activities throughout the year
• Design and build a new and improved website for our company
• Improve company digital presence to build brand awareness and increase web traffic
• Encourage engagement and lead gen by creating and adding Call-to-Action (CTA) triggers to the company's website
• Optimize social channels with quality content, and boost content with entry-level Advertising

New website design
• Design to be created and then approved via mock-up

New website build
• Build a new website using WordPress platform
• Write approximately 8-10 pages and build approximately 15 pages for the site
• Integrate CTA triggers on specific pages to encourage “hand raisers” and generate leads
• Website will be optimized for mobile
• Website will be optimized for SEO
• Website will be built in a “sandbox” environment so that it can be reviewed in a browser before it goes live

Marketing Plan
Deliver a 2020-2021 Marketing Plan as a roadmap for our company tactics. The plan will include:
• Marketing and editorial calendar outlining the timeline and topics for promotion
• Review/audit of the company website, with strategic recommendations to ensure online presence follows digital marketing best practices
• Set-up of any 3rd party software and services needed

Recommended Tactics
SEO Audit
• Conduct an SEO audit to identify any major issues or broken links
• Full report will be shared with our company
• Fix any broken links and resubmit to Google
• Make recommendations and execute edits to existing website content Keyword Research
• Conduct research to identify keywords to optimize
• Make recommendations and execute edits to existing website content that incorporates keywords

12 Blog Posts (1 per month)
• To position your company as a thought leader and build your digital footprint via SEO. Also to provide linkable content from social media channels
Creation of CTAs in PDF format
• Writing and design of eBook content (1,000-1,500 words) to be used for a gated asset (CTA) on the website. Final designed PDF as a deliverable.
• 3 CTAs: Choose 3 topics that prospects will raise their hand to read about. Place them on the website with a lead form Social media content creation and posting
• Facebook: 8-10 posts per month
• Twitter: 12-20 posts per month
• LinkedIn: 8-10 posts per month

Email Marketing Campaigns
• Create HTML e-mail template for our company
• Write, design, and send 12 e-mails annually to customer/prospect database
• Provide reporting and analysis on deliverability, open rate, CTR and bounces Social
• Run monthly ads on Facebook and LinkedIn

Monthly Reporting and Analysis
Reports include:
• Lead activity
• Website activity and analytics
• Email activity and analytics
• Social media activity and analytics
• Progress on annual projects and deliverables